4.6 / 5| 8550+ Reviews

Gianna | Artistic Midi Dress

£89.99 £44.99

50% OFF

Free Home Delivery via Royal Mail

Offer expires at 11:59 PM

100% Happiness Guarantee

Colour : Dusty Red — Dusty Red

Size : UK 8 (S)

UK 8 (S)

UK 10 (M)

UK 12 (L)

UK 14 (XL)

UK 16 (2XL)

Low in stock — Only pieces left

UPDATE

Name: Gianna | Artistic Midi Dress
Brand: product Development
Price: 44.99 GBP
Availability: InStock

Due to high demand during our Final Spring SALE, our stock is very limited. If you can still press “ADD TO CART,” the product is still available. If not, we sincerely apologise.

A statement silhouette inspired by colour, movement, and timeless femininity.

The Gianna | Artistic Midi Dress is designed to create a beautifully sculpted silhouette while bringing an expressive, artistic edge to your look. The softly gathered detailing enhances the figure naturally, while the flowing asymmetric hem adds graceful movement with every step.

Finished with a deep V-neckline and softly voluminous sleeves, it’s the kind of dress that feels confident, feminine, and unforgettable from every angle.

Why You’ll Love The Gianna | Artistic Midi Dress

Flattering Gathered Silhouette – Gently shapes and enhances the figure while remaining comfortable to wear.
Elegant Deep V-Neckline – Adds a refined feminine touch that beautifully frames the upper silhouette.
Flowing Asymmetric Hem – Creates graceful movement and a striking, modern finish.
Bold Artistic Print – Rich, expressive tones designed to stand out effortlessly.
Versatile Statement Styling – Perfect for holidays, events, dinners, festivals, and elegant evenings out.

Fit & Care:

Designed for a relaxed yet flattering fit. We recommend choosing your usual UK size.

Not sure on size? Order your usual size - if it’s not quite right, our UK team will happily assist with an exchange.

Stock is limited for this season. Order today to secure yours before it sells out.

Your order is important to us, and we’re here to guide you every step of the way. Order before 11:30pm todayand your items will be shipped tomorrow with Royal Mail for trusted and timely delivery.Enjoy free home delivery today only, with full tracking so you can monitor your parcel every step of the way.

Try it at home, risk-free. If it’s not quite right, you can easily return or exchange your order within 30 days of delivery.

All payments are processed securely through trusted providers, ensuring your checkout experience is safe, smooth, and protected.

Emily R.

,

and

8k+ other women love Elms Londen

[{"id":59667075006798,"title":"Dusty Red \/ UK 8 (S)","option1":"Dusty Red","option2":"UK 8 (S)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":72171463409998,"product_id":15830573220174,"position":1,"created_at":"2026-05-15T07:31:28+01:00","updated_at":"2026-05-15T07:31:32+01:00","alt":null,"width":900,"height":1200,"src":"\/\/elmslonden.com\/cdn\/shop\/files\/aa88b8e1fccb708b60f4d538a192f917_8e5f3fb6-89be-42a2-88c5-aded9948fe7e.jpg?v=1778826692","variant_ids":[59667075006798,59667075039566,59667075072334,59667075105102,59667075137870]},"available":true,"name":"Gianna | Artistic Midi Dress - Dusty Red \/ UK 8 (S)","public_title":"Dusty Red \/ UK 8 (S)","options":["Dusty Red","UK 8 (S)"],"price":4499,"weight":0,"compare_at_price":8999,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":71732742848846,"position":1,"preview_image":{"aspect_ratio":0.75,"height":1200,"width":900,"src":"\/\/elmslonden.com\/cdn\/shop\/files\/aa88b8e1fccb708b60f4d538a192f917_8e5f3fb6-89be-42a2-88c5-aded9948fe7e.jpg?v=1778826692"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":59667075039566,"title":"Dusty Red \/ UK 10 (M)","option1":"Dusty Red","option2":"UK 10 (M)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":72171463409998,"product_id":15830573220174,"position":1,"created_at":"2026-05-15T07:31:28+01:00","updated_at":"2026-05-15T07:31:32+01:00","alt":null,"width":900,"height":1200,"src":"\/\/elmslonden.com\/cdn\/shop\/files\/aa88b8e1fccb708b60f4d538a192f917_8e5f3fb6-89be-42a2-88c5-aded9948fe7e.jpg?v=1778826692","variant_ids":[59667075006798,59667075039566,59667075072334,59667075105102,59667075137870]},"available":true,"name":"Gianna | Artistic Midi Dress - Dusty Red \/ UK 10 (M)","public_title":"Dusty Red \/ UK 10 (M)","options":["Dusty Red","UK 10 (M)"],"price":4499,"weight":0,"compare_at_price":8999,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":71732742848846,"position":1,"preview_image":{"aspect_ratio":0.75,"height":1200,"width":900,"src":"\/\/elmslonden.com\/cdn\/shop\/files\/aa88b8e1fccb708b60f4d538a192f917_8e5f3fb6-89be-42a2-88c5-aded9948fe7e.jpg?v=1778826692"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":59667075072334,"title":"Dusty Red \/ UK 12 (L)","option1":"Dusty Red","option2":"UK 12 (L)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":72171463409998,"product_id":15830573220174,"position":1,"created_at":"2026-05-15T07:31:28+01:00","updated_at":"2026-05-15T07:31:32+01:00","alt":null,"width":900,"height":1200,"src":"\/\/elmslonden.com\/cdn\/shop\/files\/aa88b8e1fccb708b60f4d538a192f917_8e5f3fb6-89be-42a2-88c5-aded9948fe7e.jpg?v=1778826692","variant_ids":[59667075006798,59667075039566,59667075072334,59667075105102,59667075137870]},"available":true,"name":"Gianna | Artistic Midi Dress - Dusty Red \/ UK 12 (L)","public_title":"Dusty Red \/ UK 12 (L)","options":["Dusty Red","UK 12 (L)"],"price":4499,"weight":0,"compare_at_price":8999,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":71732742848846,"position":1,"preview_image":{"aspect_ratio":0.75,"height":1200,"width":900,"src":"\/\/elmslonden.com\/cdn\/shop\/files\/aa88b8e1fccb708b60f4d538a192f917_8e5f3fb6-89be-42a2-88c5-aded9948fe7e.jpg?v=1778826692"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":59667075105102,"title":"Dusty Red \/ UK 14 (XL)","option1":"Dusty Red","option2":"UK 14 (XL)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":72171463409998,"product_id":15830573220174,"position":1,"created_at":"2026-05-15T07:31:28+01:00","updated_at":"2026-05-15T07:31:32+01:00","alt":null,"width":900,"height":1200,"src":"\/\/elmslonden.com\/cdn\/shop\/files\/aa88b8e1fccb708b60f4d538a192f917_8e5f3fb6-89be-42a2-88c5-aded9948fe7e.jpg?v=1778826692","variant_ids":[59667075006798,59667075039566,59667075072334,59667075105102,59667075137870]},"available":true,"name":"Gianna | Artistic Midi Dress - Dusty Red \/ UK 14 (XL)","public_title":"Dusty Red \/ UK 14 (XL)","options":["Dusty Red","UK 14 (XL)"],"price":4499,"weight":0,"compare_at_price":8999,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":71732742848846,"position":1,"preview_image":{"aspect_ratio":0.75,"height":1200,"width":900,"src":"\/\/elmslonden.com\/cdn\/shop\/files\/aa88b8e1fccb708b60f4d538a192f917_8e5f3fb6-89be-42a2-88c5-aded9948fe7e.jpg?v=1778826692"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":59667075137870,"title":"Dusty Red \/ UK 16 (2XL)","option1":"Dusty Red","option2":"UK 16 (2XL)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":72171463409998,"product_id":15830573220174,"position":1,"created_at":"2026-05-15T07:31:28+01:00","updated_at":"2026-05-15T07:31:32+01:00","alt":null,"width":900,"height":1200,"src":"\/\/elmslonden.com\/cdn\/shop\/files\/aa88b8e1fccb708b60f4d538a192f917_8e5f3fb6-89be-42a2-88c5-aded9948fe7e.jpg?v=1778826692","variant_ids":[59667075006798,59667075039566,59667075072334,59667075105102,59667075137870]},"available":true,"name":"Gianna | Artistic Midi Dress - Dusty Red \/ UK 16 (2XL)","public_title":"Dusty Red \/ UK 16 (2XL)","options":["Dusty Red","UK 16 (2XL)"],"price":4499,"weight":0,"compare_at_price":8999,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":71732742848846,"position":1,"preview_image":{"aspect_ratio":0.75,"height":1200,"width":900,"src":"\/\/elmslonden.com\/cdn\/shop\/files\/aa88b8e1fccb708b60f4d538a192f917_8e5f3fb6-89be-42a2-88c5-aded9948fe7e.jpg?v=1778826692"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}]

{"id":59667075006798,"title":"Dusty Red \/ UK 8 (S)","option1":"Dusty Red","option2":"UK 8 (S)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":72171463409998,"product_id":15830573220174,"position":1,"created_at":"2026-05-15T07:31:28+01:00","updated_at":"2026-05-15T07:31:32+01:00","alt":null,"width":900,"height":1200,"src":"\/\/elmslonden.com\/cdn\/shop\/files\/aa88b8e1fccb708b60f4d538a192f917_8e5f3fb6-89be-42a2-88c5-aded9948fe7e.jpg?v=1778826692","variant_ids":[59667075006798,59667075039566,59667075072334,59667075105102,59667075137870]},"available":true,"name":"Gianna | Artistic Midi Dress - Dusty Red \/ UK 8 (S)","public_title":"Dusty Red \/ UK 8 (S)","options":["Dusty Red","UK 8 (S)"],"price":4499,"weight":0,"compare_at_price":8999,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":71732742848846,"position":1,"preview_image":{"aspect_ratio":0.75,"height":1200,"width":900,"src":"\/\/elmslonden.com\/cdn\/shop\/files\/aa88b8e1fccb708b60f4d538a192f917_8e5f3fb6-89be-42a2-88c5-aded9948fe7e.jpg?v=1778826692"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}

COMBINE AND GET UP TO 20% EXTRA OFF

View all

50% OFF

Elsie | Everyday Midi Dress

£89.99 £44.99

64% OFF

Ashley | Elegant Floral Summer Dress

£109.99 £39.95

68% OFF

CALLIETA | Classy Lightweight Ruffle Summer Dress

£109.99 £34.95

50% OFF

Camille | Elegant V-Neck Wrap Dress

£89.99 £44.99

View all
36 products

Thank You for Being Part of Our Journey

Over the past year, thousands of customers across the UK have chosen Elms London.

Your support has allowed us to grow and continue bringing innovative products to homes across the country. To celebrate and show our appreciation, we're offering up to 70% OFF during our Spring Sale.

Thank you for being part of our story.

WHAT CUSTOMERS SAY ABOUT US

The fabric feels really nice on the skin and is comfortable to wear all day. It has a smooth finish and still feels well made and durable.

Emily A.

Very good customer service, quick to respond to questions, and excellent delivery and product quality. Thank you, Elms London.

Harper L.

I had a small issue with my order at first, but customer service sorted it out quickly. They were friendly and kept me updated throughout.

Hannah W.

The item arrived exactly as expected and the quality was great. Delivery was quick, and overall I’m very happy with the dress.

Olivia K.

The fabric feels really nice on the skin and is comfortable to wear all day. It has a smooth finish and still feels well made and durable.

Emily R.

Very pleased with my order. Everything arrived in good condition and I’d definitely order again.

Charlotte P.

100% HAPPINESS GUARANTEE

Everything we offer is selected with care, and we think you will feel the difference. If it is not right for you, return it within 30 days for a full refund.

FAQs

We accept payments via American Express, Visa, Mastercard, Apple Pay, Google Pay, and Shop Pay. All transactions are 100% secure thanks to our certified payment partner.

You can track your shipment anytime using the “Track Your Order” page on our website.

Yes, you have 30 days from the date you receive your order to return it if you are not completely satisfied. The process is simple and we are here to help you every step of the way.

You can contact us via our email address: Info@elmslonden.com

We will be happy to help you.

FREE DELIVERY

We offer free tracked delivery that's fast, reliable, and handled with care, ensuring your order arrives safely and on time.

CUSTOMER SERVICE

Our team is always here to assist you, every day of the week. No matter when you need help, we're just a message away!

30 DAYS RETURN POLICY

After receiving the order, you have 30 days to decide whether to keep the product or return it effortlessly